I started Empire Beard Co. after years working as a tradie — covered in concrete, dust, and sweat day in and day out. My beard was constantly dry, itchy, and full of grit. I’d get so fed up I’d shave it off, only to regret it and start growing it back again.

Nothing on the market actually worked or felt right, so I decided to make my own. What began as a way to fix my own beard turned into a passion for creating products that actually deliver — oils and balms that hydrate, soften, and keep your beard healthy while smelling premium and unique, no matter how tough the day gets.

Empire Beard Co. was built from the ground up for real men who take pride in their work and their appearance — made by a tradie, for the everyday bloke.

– Julian, Founder of Empire Beard Co.